Primera Plana
Actualidad


Emprendedores encuentran en la era digital la supervivencia periodística

| Viernes 15 de Junio, 2018

Una nueva ruta de crecimiento por parte de emprendedores periodistas latinoamericanos ha surgido y el internet es un actor clave en ese proceso, guiado principalmente por los emprendimientos digitales, cuyo objetivo es enfocarse en cubrir temas urgentes que están ausentes en los medios tradicionales.

Fabiola Torres, periodista de investigación, cofundadora y editora de Ojo Público Perú, dijo que hay que aprovechar la crisis que enfrentan los medios tradicionales para poder reinvindicarse, ya que se ha llegado a una etapa en la que se están cortando costos y la comunidad de medios nativos digitales puede ser la solución.

Ojo Público es un medio digital creado por la periodista junto con otros colegas en el 2014, quienes salieron del modelo del periodismo tradicional para emprender y forjarse un camino distinto a lo que se venía haciendo en este ámbito.

El periodista y emprendedor costarricense, Cristian Cambronero , fundó hace nueve años su propia agencia de publicidad digital porque nunca le gustó la idea de trabajar para una organización periodística, ya que quería ser el único responsable de su contenido.

 “Esta experiencia me ha dejado ver todo desde una ventana privilegiada y del otro lado de esta historia, que es el presupuesto publicitario de las marcas de los anunciantes, es decir, de la inversión que terminan sosteniendo los emprendimientos periodísticos”, explicó Cambronero.

En Costa Rica hay medios de comunicación que se están modernizando y tratando de ajustarse a las exigencias  tanto  del mercado como de los lectores. Por ejemplo, eldiario.es, según comentó Cambronero, es uno de los medios de comunicación digital que ha logrado concretar un modelo de gestión a partir de suscripciones muy efectivo que le garantiza independencia, mientras que Torres cree que Delfino.cr es otro medio que ha evolucionado bastante.

¡Depender de la publicidad ya no funciona!

La publicidad es una de las más tradicionales fuentes de ingreso, sin embargo existen nuevas formas de recibir dinero. 

Yanancy Noguera, Directora de Punto y Aparte, realizó un estudio sobre algunos esquemas de generación de ingresos  de  plataformas tradicionales y digitales.  Entre ese tipo de ingresos encontró:

  • Amigos de socios que generan donaciones voluntarias vinculados a esa asociación o a esa fidelidad que generan con el medio.
  • Personas que desarrollan eventos y actividades diversas las cuales hacen que se generen ingresos.
  • Búsqueda de contribuciones de organizaciones y en unos casos, alianzas con ONG´s.
  • Membrecías, alianzas, crowdfunding, entre otros.

Según Noguera, los medios CR HOY, AmeliaRueda.com y Delfino.cr apuestan al periodismo de investigación y a noticias de última hora, con una propuesta hacia la atracción de publicidad, sin embargo, Delfino.cr es quien utiliza un esquema de suscripciones, además de tener alta vinculación con redes sociales y gran comprensión del concepto de comunidad.

Medios digitales como Animal Político (México), Silla vacía (Colombia) y Chequéalo (Argentina), tienen más de cinco años de experiencia y están demostrando que es posible hacer periodismo de calidad y profundidad en la internet.

Fuerza de voluntad, curiosidad y valentía, son las características que debe tener todo emprendedor si quiere forjarse un camino fuera de lo tradicional.

 

 

Agregar comentario

Comentarios

2024-02-17

Audemars Piguet Replica Watches Omega Replica Watches Panerai Replica Watches Hublot Replica Watches Audemars Piguet Replica Watches Bvlgari Replica Watches Omega Replica Watches Hublot Replica Watches Breitling Replica Watches IWC Replica Watches Hublot Replica Watches Cartier Replica Watches Cartier Replica Watches TAG Heuer Replica Watches Audemars Piguet Replica Watches PANERAI Replica Watches Tudor Replica Watches Tudor Replica Watches Omega Replica Watches Cartier Replica Watches Hublot Replica Watches Patek Philippe Replica Watches Omega Replica Watches Panerai Replica Watches Breitling Replica Watches Omega Replica Watches Omega Replica Watches Omega Replica Watches Audemars Piguet Replica Watches Cartier Replica Watches Hublot Replica Watches hublot Replica Watches Patek Philippe Replica Watches Vacheron Constantin Replica Watches Patek Philippe Watches Audemars Pigue Watches replica Alain Silberstein watches replica Audemars Piguet watches replica Baume & Mercier watches replica Bedat & Co watches replica Bell & Ross watches replica Blancpain watches replica Breguet watches replica Breitling watches replica Bulgari watches replica Cartier watches replica Chopard watches replica Corum watches replica Ebel watches replica Girard Perregaux watches replica Glashutte Original watches replica Graham watches replica Hamilton watches replica Hublot watches replica Invicta watches replica IWC watches replica Jacob & Co. watches replica Jaeger-LeCoultre watches replica Longines watches replica Michele watches replica Movado watches replica Omega watches replica Oris watches replica Panerai watches replica Patek Philippe watches replica Perrelet watches replica Piaget watches replica Porsche Design watches replica Rado watches replica Raymond Weil watches replica Richard Mille watches replica Roger Dubuis watches replica Romain Jerome watches replica Seiko watches replica TAG Heuer watches replica Technomarine watches replica Tissot watches replica Tudor watches replica TW Steel watches replica U-Boat watches replica Ulysse Nardin watches replica Vacheron Constantin watches replica Zenith watches A.Lange Sohne Replica Audemars Piguet Replica Baume Mercier Replica Bell Ross Replica Blancpain Replica Breguet Replica Breitling Replica Bvlgari Replica Cartier Replica Chopard Replica Corum Replica Dior Replica Girard Perregaux Replica Glashutte Original Replica Graham Replica Hamilton Replica Hublot Replica Invicta Replica IWC Replica Jaeger LeCoultre Replica Longines Replica Maurice Lacroix Replica Michele Replica Montblanc Replica Movado Replica Omega Replica Oris Replica Panerai Replica Parmigiani Fleurier Replica Patek Philippe Replica Piaget Replica Rado Replica Romain Jerome Replica Seiko Replica TAG Heuer Replica Tissot Replica Tudor Replica U Boat Replica Ulysse Nardin Replica Vacheron Constantin Replica Zenith Replica replica A Lange Sohne SWISS Watches replica Audemars Piguet SWISS Watches replica Blancpain SWISS Watches replica BREGUET SWISS Watches replica Breitling SWISS Watches replica Bvlgari SWISS Watches replica Cartier SWISS Watches replica Chanel SWISS Watches replica Chopard SWISS Watches replica Franck Muller SWISS Watches replica Glashutte SWISS Watches replica Hublot SWISS Watches replica IWC SWISS Watches replica JAEGER LECOULTRE SWISS Watches replica Longines SWISS Watches replica Omega SWISS Watches replica Panerai SWISS Watches replica PARMIGIANI SWISS Watches replica Patek Philippe SWISS Watches replica Piaget SWISS Watches replica R M SWISS Watches replica Roger Dubuis SWISS Watches replica TAG HEUER SWISS Watches replica Tudor SWISS Watches replica Vacheron Constantin SWISS Watches replica Bell Ross SWISS Watches replica Hermes SWISS Watches replica Lamborghini SWISS Watches replica Mido SWISS Watches replica Oris SWISS Watches replica Porsche SWISS Watches replica Zenith SWISS Watches Hublot Watches Panerai replica watch Audemars Piguet copy watch Cartier copy watch Patek Philippe copy watch Panerai replica watch IWC replica watch Tag Heuer replica watch Omega replica watch Breitling watch replica Panerai watch replica richard mille watch replica franck muller replica watches Breitling replica watch Patek Philippe replica watch Omega replica watch Bulgari replica watches Panerai replica watches Cartier replica watches Audemars Piguet replica watch Hublot replica watch Cartier Replica watches TAG Heuer Replica watches Patek Philippe replica Omega replica Iwc watch Longines watch Audemars Piguet replica Panerai replica swiss Hublot replica watch Breitling replica watch JAEGER-LECOULTRE REPLICA WATCHES Cartier replica watch watch replica watch replica fake watch shop fake luxury watches replica watch replica watchs shop watch replica watch replica swiss replica watch shipping best watch aaa best watchss perfect watch all watches all swiss watch good swiss watch copy watch style new watch sale swiss watches sale hot watch replica replica best best watch replica watches replica luxury replica sale replica watch shop online luxury watches swiss watch sale replica swiss watch swiss watches store replica watches buy replica swiss aaa replica watch cheap replica watch replica watch best perfect swiss watch replica watch hot copy swiss watches clone swiss watch swiss replicas swiss watches hot replica swiss clocks swiss best watch replica shop watch replicas watch watch replica replica watch imitation replica replica market replica hot best quality watches imitation watches luxury watch replica watch hot replica watch watches copy nice watch fake watches watch trade replica watch aaa replica watch

2023-11-22
Patrick Jones

Thanks for such a pleasant post. This post is loaded with lots of useful information. Keep it up. If you are looking for the best information and suggestions related to eyewear manufacturers in china then visit us.

2023-11-22
James Davidson

Thanks for such a pleasant post. This post is loaded with lots of useful information. Keep it up. If you are looking for the best information and suggestions related to shoes accessories wholesale then visit us.

2023-11-22
Beverly Clay

i think you should write a article about stretch film hand roll this will be very helpful.

2023-11-22
Beverly Clay

i think you should write a article about stretch film hand roll this will be very helpful.

2023-04-05
llmyvfvxtc

Emprendedores encuentran en la era digital la supervivencia periodística allmyvfvxtc llmyvfvxtc http://www.g71651kbx9lw87zso7y3b2cj8h1793mbs.org/ [url=http://www.g71651kbx9lw87zso7y3b2cj8h1793mbs.org/]ullmyvfvxtc[/url]

2018-06-16
Randy

Hi, My name is Randy and I was looking at a few different sites online and came across your site or.cr. I must say - your website is very impressive. I found your website on the first page of the Search Engine. Have you noticed that 70 percent of visitors who leave your website will never return? In most cases, this means that 95 percent to 98 percent of your marketing efforts are going to waste, not to mention that you are losing more money in customer acquisition costs than you need to. As a business person, the time and money you put into your marketing efforts is extremely valuable. So why let it go to waste? Our users have seen staggering improvements in conversions with insane growths of 150 percent going upwards of 785 percent. Are you ready to unlock the highest conversion revenue from each of your website visitors? TalkWithLead is a widget which captures a website visitor’s Name, Email address and Phone Number and then calls you immediately, so that you can talk to the Lead exactly when they are live on your website — while they're hot! Try the TalkWithLead Live Demo now to see exactly how it works. Visit: https://www.talkwithlead.com/Contents/LiveDemo.aspx When targeting leads, speed is essential - there is a 100x decrease in Leads when a Lead is contacted within 30 minutes vs being contacted within 5 minutes. If you would like to talk to me about this service, please give me a call. We do offer a 30 days free trial. Thanks and Best Regards, Randy