slot hoki asia slot deposit pulsa tanpa potongan slot gacor88 slot bonus new member 100 di awal slot pulsa judi bola slot gacor88 slot gacor slot 4d slot gacor slot gacor judi bola jiwaplay jiwaplay demo pgsoft slot deposit qris slot bonus new member slot gacor88 slot online terpercaya demo slot pragmatic Slot BRI
Neuromarketing: principal aliado del mercadeo
Primera Plana

Neuromarketing: principal aliado del mercadeo

Rita Castro Vargas | Martes 1 de Noviembre, 2022

Conocer las principales características del neuromarketing y cómo aplicarlos en las estrategias de mercadeo, fueron dos de los temas vistos en el taller "El poder y aplicaciones del Neuromarketing", impartido por el MBA. Luis Céspedes, consultor y presidente de LYF Consultores y del Centro de Especialidades Empresariales.

De acuerdo con Céspedes, el neuromarketing es la combinación entre la ciencia y las técnicas de marketing: “busca medir actividades neurobiológicas cuando hay exposición a marcas, propagandas y otras estrategias de marketing, es un campo que trata de conocer el funcionamiento del sistema nervioso y su relación con las funciones superiores, como sería la memoria, la atención o las emociones”.

Asegura que el neuromarketing constituye una poderosa herramientas porque al partir del estudio de las conexiones neuronales y el comportamiento del ser humano ante diferentes estímulos se desarrollan estrategias de comunicación más eficaces desde el punto de despertar sensaciones y emociones.

“Esto también permite al marketing posicionar y diferenciar mejor los bienes y servicios según las necesidades que satisface en el mercado, para las empresas es muy útil al permitir estudiar mejor el comportamiento humano del personal para potenciar sus habilidades y destrezas en el desempeño de sus actividades”, expresó.


Tipos y características

El neuromarketing kinestésico está relacionado a todo lo que el ser humano es capaz de sentir a través del tacto, el olfato y el gusto. Recolecta la información y analiza si el estímulo provoca alguna reacción o emoción.

Por su parte, el neuromarketing visual son las diferentes reacciones y respuestas a los estímulos que se obtienen a través de la vista: “cómo llega la información al cerebro por medio de la vista y de qué manera activan las emociones, capta la atención en un punto específico y permanece en la memoria de los usuarios por algún tiempo”, señaló Céspedes.

En el caso del neuromarketing auditivo, este responde a los estímulos basados en el uso de sonidos y melodías, como actúan sobre el cerebro y medir sus respuestas según aspectos como la alegría, tristeza e incluso relajación.

“En la vida cotidiana, el neuromarketing es parte de todas las respuestas que presenta el ser humano según las reacciones a los estímulos que recibe y la forma en que responde a ellos determinando estados de ánimo diversos”, declaró.


Agregar comentario



I just wanted to jot down a quick remark so as to express gratitude to you for all the remarkable ideas you are showing on this website. My considerable internet look up has at the end of the day been paid with extremely good facts and techniques to write about with my company. I 'd suppose that we site visitors are really endowed to dwell in a superb network with so many special professionals with very beneficial strategies. I feel extremely blessed to have come across your entire website and look forward to some more brilliant times reading here. Thank you again for a lot of things. jordans

jordan shoes

I needed to send you this tiny word so as to give thanks as before for your personal precious views you've shown at this time. It was so seriously generous with people like you in giving publicly all that a few people would have sold as an e book to get some money for themselves, most importantly given that you could possibly have tried it if you wanted. The principles also worked to become great way to realize that many people have similar keenness really like my own to know somewhat more in regard to this condition. Certainly there are millions of more pleasurable sessions ahead for individuals that read carefully your site. jordan shoes

kawhi leonard shoes

A lot of thanks for all your valuable effort on this web page. Kate really likes setting aside time for investigations and it's easy to see why. Many of us learn all about the powerful tactic you produce reliable ideas via your web blog and in addition strongly encourage response from some others about this situation so my child is now understanding so much. Enjoy the remaining portion of the year. You are always carrying out a really good job. kawhi leonard shoes

curry 6

I must voice my affection for your kindness giving support to individuals who have the need for assistance with this one subject. Your personal commitment to passing the message all around came to be especially practical and has consistently enabled girls just like me to achieve their goals. Your new warm and friendly key points entails a great deal a person like me and a whole lot more to my office workers. Regards; from all of us. curry 6

kyrie shoes

I enjoy you because of all of the hard work on this website. Debby enjoys getting into investigations and it is simple to grasp why. A lot of people know all relating to the lively way you give great thoughts on this web site and as well improve participation from people about this concern so my simple princess is really becoming educated a whole lot. Have fun with the rest of the year. You are doing a superb job. kyrie shoes

hermes birkin bag

I simply had to say thanks once again. I do not know the things I might have followed without the tips contributed by you regarding that area. It was actually an absolute hard setting in my circumstances, nevertheless coming across a new specialized strategy you handled that forced me to jump over happiness. I'm just thankful for your support and even believe you recognize what an amazing job your are putting in training people today through a site. I'm certain you haven't come across all of us. hermes birkin bag